For more information about privacy issues in Australia and protecting your privacy, visit the Australian Federal Privacy Commissioner's website.
Personal information is information that specifically identifies an individual such as a name, address, telephone number, email address, or other
account number, and information about that individual's activities when directly linked to that person such as information about his or her use of
the Word of Mouth website or services. Personal information also includes demographic information such as date of birth, gender, geographic area and
preferences when such information is linked to other personal information that identifies you. Personal information does not include "aggregate"
information, which is data we collect about a group or category of products, services or people, from which individual identities have been
Word of Mouth collects personal information in a number of ways, including, for example, when you: (1) register and set up an account; (2) sign up for any
of our emails; (3) post a rating/review, or any other content on the Word of Mouth website; (4) contact us by email, or (5) Make a transaction through our
site. When you visit the Word of Mouth website, some information is also automatically collected, such as your computer's Internet Protocol (IP) address,
your computer's operating system, the browser type, the address of a referring web site, and the time and date of your visit. We treat this
information as personal information if we combine it with or link it to any of the identifying information mentioned above. Otherwise, it is used
in the aggregate only.
We collect information on Word of Mouth website visitors collectively, including which sections of the site are most frequently visited, how often and for how long. This type of information is aggregated, non-personal information and helps us understand trends and our users' needs so that we can further improve the Word of Mouth website and/or service. Word of Mouth also collects and uses some information on an individual basis regarding your interaction with us.
As part of registering with Word of Mouth, either as a Member or as a Business, we collect personal information about you in order to provide you, and other Word of Mouth users, with a good service. Registration is completely optional, but some functions require registration (for instance, submitting a review, or editing your business information).
For members, the Display Name you select, along with your suburb and a photo (if you upload one) are the only pieces of information shown publicly on the Word of Mouth website. In addition, other Word of Mouth users can see a list of the reviews you've submitted, other members you've nominated as your friends, any advice forum entries you've submitted, and any contributions to fundraisers (in the form of reviews) you've made.
For businesses, the Business Owners page tells you which information is publicly displayed.
You can publish reviews, comments, advice forum entries, fundraisers, your business or member profile, and other content to the Word of Mouth website. Your reviews are displayed publicly, but you can opt whether or not you wish to remain anonymous for each review you submit. When you do not choose to remain anonymous, other Word of Mouth users can see your Display Name, your suburb (if you enter one), and the photo that you upload (if you upload one). You can choose your own Display Name so this can be as anonymous, or as identifying as you like. You can also change your Display Name at any time (and this change will affect all past reviews you have submitted, as well as all subsequent reviews). Your Display Name is also shown automatically against any Advice Forum posts, comments to reviews, fundraisers, and any other content that you post on the Word of Mouth website.
Word of Mouth, and our licensees, can republish your content as described in the Word of Mouth Conditions of Use
When you send emails to other Word of Mouth users through the Word of Mouth website, your email will not include your email address, but will send a separate email to the user's email account with a link to the email you sent on the Word of Mouth website. However, the contents of that email are stored against your profile and become part of your personal information.
When you send emails to Word of Mouth through the Contact Us page or other contact page, or through any email program, we will have access to your email
address, as well as the content of that email.
We give you the opportunity to opt-out of receiving communications from us and to view and correct your own personal information.
If you change your personal data or content, we usually update our databases immediately, however, some data may update more slowly, and some old
data may remain in our archives and records. Also, we may be unable to propagate changes to any partners who receive your data or content.
In general, we use personal information to process your requests and provide you with service, verify that any reviews or other content you post is
genuine and legitimate, or to inform you about products or services that we think will be of interest to you. When we use personal information in
our marketing efforts, we provide you with options to opt-out of these types of communications and do not disclose your information to third
parties, except as described in this Policy. Personal information provided online may be linked together or merged with other personal information
so that we may better understand your needs and inform you about our products or services and those of our partners. In addition, if we receive
information from third parties with whom we have business relationships, we may combine this information with the other personal information we
maintain about you. In either case, this Policy governs this information. We absolutely do not transfer or sell your information for inclusion on
third party email or other marketing lists.
We have put into place reasonable security measures in an effort to protect personal information while it is under our control. All personal
information relating to our users is stored in a secure environment. Your account information, including your email address, is accessible online
only through the use of a password. To protect the confidentiality of personal information, you must keep your password confidential and not
disclose it to any other person. You are responsible for all uses of Word of Mouth from your account. Please advise us immediately if you believe your
password has been misused.
The Word of Mouth website is not designed for children under the age of 18, and we will not intentionally maintain information about anyone under the age of
We do not sell, rent or share personal information with third parties without your prior consent except in the limited circumstances described in this Policy. We may share personal information with third-party vendors who assist us in performing functions necessary to operate our business. These functions may include, without limitation, Website hosting, credit card transaction processing, and data entry. We limit the information shared with our third-party vendors to that which we believe is necessary to carry out those functions. Moreover, we require them to comply with our privacy practices, and not to use the information for other purposes except as required by law. We are not responsible for any failure on their part to comply with our privacy practices, nor are we responsible for any additional information you provide directly to these parties, and we encourage you to become familiar with their practices before disclosing information directly to them.
In addition, we may disclose personal information when we believe that we are lawfully authorised to do so, or that doing so is reasonably
necessary to comply with legal processes or authorities, respond to any claims, or to protect the rights, property or personal safety of Word of Mouth, our
users, our employees or the public. Information about our users, including personal information, may be disclosed or transferred as part of, or
during negotiations of, any merger, sale of company assets or acquisition. Please keep in mind that if you directly disclose personal information
when posting reviews or other content to the Site, this information may be collected and used by others. You agree that we shall bear no
responsibility for any such disclosures. We recommend that you exercise caution in giving out personal information to others in public online
Last Updated: September 2011
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