I was one of those people who would buy a hair dye from a supermarket or a chemist and put it in my hair myself or get my sister, daughter or one of her friends to do it. My hair never looked shiny or healthy. Then one day, I thought I would go to a professional to see if they could make my hair look and feel any better. Well, let me tell you, I have been going to Alicia for approximately 8 or more years now, and I get the best comments on my hair from all genders and ages. She has resurrected my hair-do! You would be silly not to go to her! She helps keep me looking young! :)