This is what you want in any speciality shop. I told them my needs and my budget and they were more than professional. I wanted to by my first pair of inline skates. They took my measurements are you need for this equipment and found the right skates for me. They fit better than most of my shoes.
They told me how to put them on properly and let me try them out. It felt like such a safe and friendly environment. They gave me many options but there was no hard sell at all.
The range was huge and the prices very reasonable.

This is how customer service should be everywhere!
The staff know their stuff, and they are willing to help everyone - whether you are a newbie or an old hand. They also treat every customer with respect (spending time explaining the different products - and there is a great range here), no matter how much or how little you are spending.
They make you feel comfortable and welcome from the time you walk in the door.