In my role as Channel Marketing Manager for India i worked closely with Carinne Bird who was the Channel Marketing Director for the Growth Market Unit for IBM. Her knowledge of the overall brand and strong marketing expertise made her a true leader. With a clear perspective on the objectives to be met, she has a great ability to provide specific direction to drive the expected results. I had a lot to learn from her given her vast experience and her solid capability to find solutions in the toughest of situations.

I had the opportunity to work with Carinne on different jobs thru the years. Even though the responsibilities have changed, one thing remained constant, her unflagging energy and relentless focus to complete her mission.

Carinne leadership and vision has always inspired her teams and the people around her.

I have worked closely with Carinne Bird over many years, and initially when we collaborated and partnered on the ThinkPad PC business from a brand, marketing and sales capacity.

Carinne Bird is a highly innovative, determined and passionate marketing leader, who is very organised and structured in her planning and execution, and is someone who always gives 110%.

Carinne Bird is very much a 'can do' professional, who engages and collaborates well, and is someone you can always rely on to deliver to the very highest standards.

I would recommend Carinne Bird highly in any marketing leadership role that she takes on.

Carinne has been giving me functional directions for more than 2 years. During this time, I have learnt a lot from her on different aspects of the business. She is highly driven and energized and is an expert in "doing more with less". She brings focus, structure, creativity, thinking out of the box to any project she works on. She can work effectively with different teams and different business units across IBM - bringing everyone together around a key project or idea that is necessary for the success of the business. She has transformed channel marketing function across the GMU during the past few years and has solely sponsored a number of ground breaking initiatives in IBM. Carinne Bird also demonstrated great ability to develop skills and talents of people she is working with to a whole new level through coaching and practical experience sharing.less