A great music store. Like Simon said, they basically are a secondhand store so you could buy releases for affordable and cheap prices. You should definitely check this place out.

Heartland Records offers a real alternative if you're into dark and heavy music. CD’s, DVD’s, T-shirts - you name it, they've got it. The surroundings are comfortable and the service is great. The people who work there are competent and know their "stuff". You can also sample the CD before you buy it unlike JB.
Heartland doubles as a secondhand store means you can often pick up releases at below cost. The fact that you can also sell and trade your music collection makes it an even better proposition.