I have to disagree with some things. I actually find the staff bored, unenthusiastic and a little bit rude and dismissive.
However, I do agree they have some great brands, and PLENTY of gorgeous dressy dresses to choose from.
A minus though, their sales rack is always bursting at the seems with last seasons' gear and its never very exciting.

Approximate cost: $100+

Lemon Parade is a little fashion boutique in Ivanhoe. It's home to some great local brands and is generally a great place to shop for your races outfit. however in the last year or so the stock has been a bit mediocre with most things looking the same but the staff are friendly enough and trying things on etc is too easy. overall, though its a good store that often is home to some great finds.