Lovisa is in the old Diva jewellery store, but unlike Diva jewellery I found Lovisa's jewellery to be great value costume jewellery. I bought 3 rings for my nieces for Christmas and they ranged from $12-18 but look much more expensive. Great range of styles, colours and prices. Sales assistant was very friendly and helpful, but not pushy. I can see this will be a regular haunt!