Came here when I was visiting a friend. Loved how the cakes were made using healthy ingredients, especially the New York Cheesecake

There are options here for everyone. Whether you are vegan, gluten free or sugar free, or you are none of the above but love a good cupcake. Hey, even if you don't like cupcakes, there are cheesecakes, scrolls, and savory items too. Always lots of variety. Space to sit inside or out (bring your dog). They also supply to a number of businesses around Melbourne, and you can order (and possibly have delivered) a specialised order or birthday cake.

The food here is delicious. Their cupcakes to begin with are great. They're not close to me but I'll gladly make the trip for them, especially as they're vegan and ethical.

They've added other food, and the other food is also great.

The only thing I dislike about them is that you have to be a bit lucky to get what you want. They have so many different things they make now that they don't have a regular menu, so if I have a specific cupcake I feel like I may not be able to get it for a bit.

It also seems that once they run out of a certain thing they don't continue making it during the rest of the day. I'm not certain on this, it may just be because I've often come later in the day to find things sold out.

Smiley, happy people work here. As if the cupcakes weren't enough! Everything is vegan although you can't tell. The peanut butter is my favourite, at $2.50 it's not cheap but it hits the sugar spot perfectly.

The shop had a funky Retro feel, 3D art (with supplied glasses) and the yummiest range of vegan friendly cakes, scrolls and signature cupcakes!
I couldn't choose but settled on delicious rhubarb and strawberry cheesecake (heaven on a fork!) and stole some of hubby's yummy apple scroll. The staff were so friendly and also nice and patient with our toddler (when the poor thing dropped his cupcake and melted down), we'll happily swing over to the other side of Melbourne for a treat there sometime.