T.house is a high-end e-commerce platform for homedécor and styling products. In 2014, Tina Nettlefold, the founder of T.houseinitiated this idea where 100% of the profits are donated to three charitiesi.e. the Lighthouse Foundation, Eat Up, and the Robert Dawes Foundation. Themission and the vision statement are around turning everyday shopping intocharitable giving and supporting disadvantaged Australian children with food,shelter, and better healthcare. Tina is an interior stylist, serial renovator,and philanthropist who has been actively working toward the company.
Currently, there are roughly 32 products which arelisted on the website that can be delivered worldwide. Few of the best-sellingproducts on our website are candles, travel organisers, necklaces, and roomsprays. The main marketing strategy revolves around pulling customers throughsocial media platforms and mainly Instagram. The page is highly active onInstagram which further leads to more engagement and leads. It has more than32,000 followers and an engagement rate of 1.2% percent. T.house also hostsevents for their charity organization where people come together to contributetowards the great cause. Apart from selling products on our website, thefounder also posts reels relating to cooking, styling, and cleaning tips forthe followers to create more awareness for the products and the brand as well.
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