the wordmistress ... specialist marketing copywriter
The wordmistresss will position you as the expert business operator that you are. Whatever business you’re in, effectively articulating your offering can literally be the edge your company needs over its competitors.
COPYWRITING SERVICES
Website Content Copywriting
Your business website is your 24/7/365 salesperson, information desk, promotional tool, news bureau and support team. With so much responsibility resting with your website, you can't afford to have it perform anywhere beneath its best. Professional website content copywriting is essential because no matter how gorgeous your website is, or how many bells and whistles it employs, if it doesn't 'speak' to your existing or potential customers, then it's not fulfilling its purpose.
Enjoy an edge over your competitors by creating a website that utilises powerful marketing strategies and is written in a voice that your target audience can relate to.
The Homepage Blueprint
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Recommended for any client building a new website from scratch.
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It involves analysing:
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what your business’s needs are;
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who your target audiences is, and;
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how to ensure that you feed the right information to the right segments without putting up any roadblocks.
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We discuss your target audience and goals and I create a ‘blueprint’, much like the architectural drawings of a house, which you can then give to your web designer.
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We look at the design of the Home page, incorporating marketing design elements and navigation strategies to help capture a person once they arrive at your website.
Why Choose Me: Web designers do a great job of constructing the site and making it look attractive, but they don’t necessarily utilise marketing elements that can help sell your business’s products and services. If it’s not created correctly in the beginning, it can be very expensive to go back and ‘retrofit’ the appropriate elements.
What You Get: You will receive a mock-up of your Home page and recommendations for the other pages of your site. You may be surprised to see what can be incorporated in the initial build that would be charged by your web designer at an hourly rate further down the track!
Blog and Newsletter Copywriting
One of the most efficient methods of marketing is to connect and engage with your audience. They are volunteers who have chosen to sign up for your newsletter or to receive notifications of new blog posts. Or they may be unwitting audience members because they have searched for something they need and found your blog.
If you struggle to write newsletters or blog posts, no need to stress! You needn't set aside huge chunks of time to write your own material. I can help you gain back hours and hours of your precious time by writing your newsletters and blog posts for you.
Business Profile Copywriting
Projecting your desired corporate impression takes more than just wearing the right suit or shoes. How you appear in words is extremely important, particularly if you are keen to hone your online presence into one that attracts your target audience.
I can write a range of materials for you to help elevate your corporate impression. You can use these in print form or online; add them to your Proposals, Tenders and other documents.
For these and your other copywriting requirements, contact me for a discussion on how I can help make your life a whole lot easier. Don’t struggle … outsource to a professional.
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