The reviews were so obviously written by a competitor in close proximity . The proprietor was and is always most helpful , not to be confused with pushy.., some folks simply do not understand good service as they are so used to shopping at the major stores where service simply does not exist .

I have really mixed feelings about this place. On the one hand, they stock some interesting toys that aren't available in the other toy shops in Elsternwick. But the service is a problem. I find the owner very pushy and feel pressured to buy something. I used to check this store out before heading over to one of their competitors because they often have interesting toys, but now I give it a wide berth as I don't like pushy salespeople. I have never found the owner outright rude but I do find him overbearing. If you do want to shop here go on a Saturday as there are usually casual staff.

I have visited this shop once before and found the owner r pushy and had a bad attitude but went back thinking I may have imagined it.. but no way he was so much worse next time. The minute you step inside he follows you around and gets angry and rude if he thinks you may not be about to spend lots of money in his shop. My son cried and argued when I refused to buy him a skateboard and the man shook his head and made a face and said "we don't like noise" Maybe he doesn't like mothers who don't buy their kids every toy they want in his shop? To be honest there wasn't a chance of me buying anything as everything is very overpriced.

I thought that this man was very nice, he asked me questions and chatted along to me while he was cleaning, asking about my daughter. He was not at all pushy, and I didnt purchase anything. They have a great range of toys. I will go there again.

I was in the area looking for a birthday gift for my niece. Came across this store as l was looking for Child and Adult. What a nightmare. This guy harrassed us as soon as we came within metres of his store, begging us to come in. I felt like l was in the red light district of Amsterdam. I will never shop at this store and nor should anyone else.

Approximate cost: $0

The guy that owns this seriously needs some people skills. He stands outside his shop harassing people to come in and snarls at them if they don't. I have shopped here once out of desperation and NEVER AGAIN!!!

Okay so after reading the reviews here I called them as I was after something quite specific called a Shoofly Rocking Horse. I spoke to the gentleman who bragged that they had every rocking horse known so I then went on to explain what it was called and what I was after and he cut me off mid sentance and told me that he had no idea what I was talking about.

I tried to explain what it was like which is really simple to do and he told me to get in my "little car" and come down and have a look for myself. I explained that I was in Essendon and he said well I cant help you.

Charming!!! NOT

I found the man was lovely. I was after a particular bike and he was the only shop in Melbourne that still had one after Christmas. He kept the store open late so that I could make it there to pick it up after work.
And...he threw in some extra things for free.

pushy salesman, but the goods he sells are good. I bought an excellent plastic toy ride-on motrocycle. Has a wide variety of toys, and the shop was full of other shoppers when I went, so I assume others also agree his toys are good.

Approximate cost: $40

Beware.........the guy who runs this store is more enthusiastic than a real estate agent. As you enter the store he pounces upon you badgering you to buy a product, any product. I was there just looking and he would not leave me alone even after my best efforts to dissuade him from bothering me. I have not heard of anyone having a good experience in there because of his over zealousness. My friend was in the store yesterday to purchase a specific bike. As she was purchasing it he suggested she purchase 2 bikes. My mum had to purchase something just to get out of the store.