our morning routine can easily take a turn for the worst if just seconds after applying face cream, you notice dry, flaky skin appear. Naturally, anyone will go into defense mode and re-up the hydration, but those patchy spots could be a sign that you've skipped a critical cleansing step: Exfoliation.

A face scrub is essential for three reasons, according to Ole Henriksen, founder of the eponymous skin care brand. “Firstly, it deeply cleanses the skin, dislodging build-up in the pores and helping to break up white heads. It also smooths and refines the skin's texture, giving it a soft, supple look. And lastly, it enhances blood flow to the face, giving the appearance of a fresh glow,” explains Henriksen.