Our shopping around for our first baby, stopped when we reached Pram City and now we won't even bother going any place else, even if it was to save a few dollars because another place was selling it slightly cheaper, because you just can't put a price on warm, friendly, extremely helpful and honest customer service. We've not had this experience anywhere else we've shopped before, and with their excellent customer service and honest help, we'd keep shopping at Pram City and supporting the local independent retailer.