Excellent concept, takes the hassle & haggle out of car purchase, you have lowest prices quoted as a benchmark, good first effort with website, a couple of tidy ups such as sorting Variants into price order to show model hierarchy better, and Price Guide graph columns are in reverse order ie. above market price should be highest column and excellent price lowest, visually doesn’t engage emotion of “saving” with current format, individual model variant photos should also be accurate to represent that particular model. I’d recommend at anyone looking buy new car