We've been shopping around for bikes, accessories and good advice for a while now, and this place did not live up to its hype.
While my partner was being shown the range of men's bikes by the young sales guy, I went to check out the ladies' bikes. When I returned to them, our sales guy asked me pompously if I'd found any bikes in a colour I particualrly liked. That sealed the deal for me: I was there for advice, not to be patronised. Be prepapred for the 'sales pitch' the second you walk in, unless all the staff are standing around talking together like they were when we walked in.
Prices are fairly standard and they don't seem to do any deals for bulk purchases, so you'd honestly be better off going to a small bike business if you're after better service and probably a better deal.