We only have a handful of video games places in the local area and I know that this is part of large franchise, however,I do enjoy coming and seeing what is on offer. The main reason I like coming in here is the fact that the guys that work behind the counter actually play games and know what they are talking about. Gamers selling games to gamers and that is the way it should be!
New release games are the general retail price that you will find elsewhere but every now and then you will find a cheaper price to the competitors and these guys will also price match if you ask. You can sometimes find a steal on preowned games as well - I thought $12.00 for Brutal Legend was too good to leave.
I am not sure of the trade in values as I don't tend to trade games or consoles :)