This is a cute store with a sage in regards to fishing running it. If you need to know anything about the local area, need advice on where to fish depending on your level of expertise and experience, need advice on fishing gear, need something repaired and just want a chat, the manager is always professional and will go to the extreme to help you. So much so that if you have visitors coming and you want to take them fishing but don't feel equipped to do so, he will come with you! The manager also runs childrens programs in the school holidays to teach fishing. This man is an award winning fisherman himself. Don't go to the big stores. This store will give you discount if you ask, but otherwise the pricing is very competitive.