Maisona

When was your business founded?

Maisona was founded in 2025 by Chelsea Light, after more than a decade working inside the civil and mining sectors. The business was built around a simple observation: civil, construction and industrial companies were being served by generalist agencies that did not understand how their industries buy.

What guarantees or warranties do you offer, if any?

What we commit to is transparent monthly reporting against agreed KPIs, full visibility of every account and platform we manage, and a strategy signed off before any work begins. You own your accounts, your data and your website.

What is your level of experience in this line of work?

Our team has 35 years of combined experience in the civil, construction and mining sectors, most of it gained inside those businesses rather than servicing them from outside. Our Head of Strategy spent 13 years at a civil supply business, helping grow it from $15M to $500M through two private equity sales, and built its geosynthetics division from nothing to a $30M category. That operational background shapes how we approach marketing for industrial clients.

What is your favourite thing about your job?

Watching a client win work they would not have been shortlisted for a year earlier. Marketing in this sector is often treated as an afterthought, so the first time a business owner tells us a Tier 1 contractor found them through search instead of a referral, the value becomes obvious. The industries we work in build real things, and there is a satisfaction in helping those businesses get seen.

What makes you unique compared to your competitors?

We work only with civil, construction, mining and industrial businesses, so we are not learning your industry on your budget. Everything sits under one roof, including strategy, website design, SEO, paid ads, email and creative, which means one accountable team rather than four vendors pointing at each other when something goes wrong. Every engagement starts with strategy, not a package. If the strategy shows paid ads are the wrong channel for you, we will say so.

How quickly can work be completed? What are your turnaround times? Do you offer same-day service?

It depends on the scope. A website build typically runs four to eight weeks, though we have taken a client from first conversation to a live, fully responsive site in three weeks when the timeline demanded it. SEO and paid campaigns are ongoing, with early technical improvements usually live within the first fortnight and meaningful organic movement generally showing between three and six months.

Do you have a favourite client story you'd like to share?

Diamondline is our pick. The owner bought the business a couple of years ago and inherited a website that had not changed in a decade, essentially a printed product catalogue converted to digital and left alone. Thirty years of Diamond Guard product history was on there, but a distributor who needed a spec sheet had to ring him and ask for it.

We restructured the range by application rather than product code, because a builder protecting a stone benchtop and a fabricator masking powder-coated aluminium are not searching for the same thing and neither of them knows the code. Six categories, sixteen sub-ranges, every product with a downloadable spec sheet, and a national locator that points buyers to the nearest of the fifteen authorised stockists.

The part we liked most came afterwards. The owner has had customers mention, unprompted, how easy the site is to use. That is a rare thing for a supplier website to earn.

Do you have any special offers? Do you offer any bulk or volume discounts?

We offer a free 30-minute discovery call with someone who already knows your industry. It covers what your current marketing is producing, where the gaps are, and what the practical next steps look like. There is no obligation to work with us afterwards.