Paula started out as a critic of the cosmetics industry, the self-styled "Cosmetics Cop". She loves make-up and beauty, but is passionately against misleading advertising in cosmetics, inflated pricing and animal testing. She critiques a huge range of available skin care and cosmetics products in the light of scientific findings from peer-reviewed dermatology journals. In addition to being a fabulous independent source of info, she now runs her own line of evidence-based, no nonsense products. They are available through her aussie website.

Approximate cost: $great value