These guys provide a level of service far beyond my expectations. They picked up that I had been mis-diagnosed by the previous chain optometrist I had visited. They take time with you in your consultation and are very thorough. They also have a great range of unique frames, as well as the basics everyone else has. Some of those imported frames are more expensive, but there is no pressure to buy them. I found myself being steered towards the cheaper end even though I'd fallen in love with an expensive pair. I also like that their consultation rooms are spacious. Overall they offer excellent professional service.