In the store window and around the shop it had big signs saying Mid Season Sale take a further 25% off already reduced prices. Nowhere in the store or on merchandise did it mention prices as marked. The item we wanted to purchase had a red sticker with a reduced price on it but the Manager would not give us the 25% discount of the already reduced price as advertised. She stated that the 25% had already been taken off. I believe this is false advertising.