Zuji is a reliable and trustworthy place to make bookings for flights, accommodation and even activities. They have decent deals every now and then such as $100 off every $600 hotel booking and holiday packages that save you heaps. I've found that Zuji is sometimes a tiny bit cheaper than Expedia, but both are just as good. I'd recommend this site if you're looking to buy or even just browse. I've never had any issues and there are no hidden fees.
We booked our flights for our last overseas trip on this online travel agent. They have an Australian office. The options presented on the booking page gave us many options and very good prices. Well laid out and easy to use. We had a multi city iternary and all went according to plan. This was the first time we had used this site but will do so again as our route was available on this site.
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They offer great travel insurance - reasonably priced and really good if you need to claim no hassles and very prompt.
For me the main thing is 'trust worthiness'. Good to know that everyone is chipping in to contribute. Always a good feeling knowing that you can trust a business when you're about to write up a cheque.