OK, it is slightly cheaper. But it's not value for money. The stress of racing in to get an ok seat was driving us mad, so we thought we'd pay for the deluxe seats / package. A nice little exclusive lounge and bar is laid on with comfortable seating to enjoy before the film . . . . And everybody in that lounge is still STANDING UP, queuing because of the fear that they will have paid top dollar and still end up with useless front seats - all because there is no allocated seating, even paying for deluxe - you are kidding??!
I can't believe allocated seating should add to the price; but meanwhile, we live in Vicky Point and are going to cinemas further away and choosing to pay more for this 'privilege' that is standard service most anywhere else. Shame - Lovely restaurants etc nearby; poor show cineplex.