MASI = Marketing and Sales Infrastructure.
Much of what makes abusiness successful today is reliant on having the right processes, systems,resources and assets in place. Revenue generation (i.e. marketing and sales) isno different! Welcome to MASI – we help to build the right processes, systems,resources, software, assets and intellectual property that your business needsto grow.
OUR SERVICES
· CustomerStrategy
Understanding who your target audiences are, where they areand what their motivations are, is vital to long term business success. Combiningthis with analysis of current marketing and sales methodologies, we can thenscope out and define what a great customer journey looks like for yourpotential clients, with a detailed project plan, timeline and resourcesrequired.
· Marketing Execution
Marketing –it’s all about building awareness and interest around your business and brand.But it’s not always easy to know if you’re doing everything you could – orshould! – be doing right. We’ll make sure you’ve got the basics in place, helpyou build the strong foundations needed in both the digital and the real world,and then implement a tactical marketing plan that focuses on business growth.
· Sales Infrastructure
It’s notenough for a customer to simply know your name. At the end of the day, you needthem to open their wallet or sign on the dotted line. Having the right salesprocesses, methodologies, systems, software and IP in place is essential tomaking this happen, and to growing your revenue. We’ll help you work out whatyour business needs are, then build and implement them for you.
· Management
The successfulbusiness owner knows that you need to be forever learning and evolving. But youcan’t do that effectively without making decisions based on real, timely data.With the right frameworks in place we can crunch those numbers, turning complexdata into useful information that can be reported on and analysed, allowing youto make the right business decisions and to develop effective strategies forgrowth.
· Integration
The final (andequally as important) piece of MASI is to ensure that your Marketing and Salesintegrates seamlessly with the rest of your business operations, systems andsoftware. As every business is different, this will require a very customised approach.
WHY CHOOSE MASI?
With combinedexperience of over 50 years in business growth and strategic marketing, it’sfair to say the team at MASI is well-equipped to help you redesign or developyour business processes to bring out the true potential of your business.
At MASI, we specialise indeveloping the key ingredients for business success. If you’re ready to improveyour business processes and generate rapid growth, give us a call on (03) 9909 5563today, or visit our website for more information.