Unfortunate Church’s shoes
A few years ago, I bought a pair of Church’s Burwood Brogue shoes from Australian online retailer the ICONIC. This is in fact a pair of expensive shoes and I have kept them in mint condition. I recently read an online article and learned Asymmetry in shoes is a Common Quality Defect. And I thought of my Church’s Burwood Brogue almost immediately. On the right shoe, the seam of the rear quarter is not centred, but off to the right. I contacted Church’s straight away. Amazingly, they quickly responded to my message. At that time, I honestly thought Church’s was going to look after their consumer.
After a few emails back and forth, it turned south before long. Church’s shoemaker advised me to contact ICONIC (the Australian retailer) as it is Church’s policy and procedure before the faulty shoe can be sent to Church’s repair centre. So, I emailed ICONIC. Yes, the rest of the story has followed the classic plot. Long story short: Whilst Church’s shoemaker claims the retailer ICONIC is liable for checking defects before selling, ICONIC believes their customers should cop it if they fail to check the quality of their purchase on delivery.
I have expressed to both Church’s and ICONIC that I don’t appreciate being led in running circles with no genuine intention to solve the problem. And there are simply so many other good options in the market especially at high price bracket, end of story.

Approximate cost: $480

They don't honour their returns policy. I was not able to return the two pairs of pants I purchased for a larger size. The customer service representative was very uncaring when I was trying to resolve the issue. His outlook seemed to be that I got them cheap, so it wasn't much money I was losing. Maybe not to him!

Approximate cost: $49

Great quality and great service, definitely coming back.

I don’t normally write review I have to admit that I am always happy everything about this company. Keep up the good work.

After years leaving in Australia I finally decided to try the Iconic, only to get stressed and regret completely my purchase... I was sent something I didn’t order, cheaper than what I actually paid for (shorts instead of leggings).... then when I requested what I actually paid for I was asked to actually pack the item THEY sent me and walk 20 minutes to the post office ( I leave far from everything) when I am already working 7 days a week and I barely have time for myself.... where is the empathy?! Why should I pay for the company’s mistake?! I really can’t understand ... a online shop should have in mind the main idea of buying something online is to avoid getting out of your own house and waist the time I don’t have ... specially to go the post office fix someone’s else’s mistake.. I am not an employee of your company, why should I be fixing your mistakes with my time like I owe you something when the mistake was not mine?!

Love The Iconic. Always get my purchase delivered the next day.

The best online clothing store I've ever used. The best communication, very fast delivery and totally hassle free easy return process.

One of my favourite if not favourite online clothing stores, always exceptional delivery, all sizes and are on trend.

I thought I would be getting high quality clothes, but I suppose for the sales price, what can you expect? I ordered 3 items, one of them was a better quality but the others were bit dodgy and smelled like polyester. In short, the clothes I received were not up to par with my expectations. (The needlework was messy, there were threads sticking out in many places, and I was doubtful that the actual clothes would withstand washes.) While beautiful on, the quality was definitely lacking, I would advise being scrupulous with what you buy. Buy it if it looks amazing on the model and the model shouldn't be covering the clothes with her arm - THAT shirt was translucent.. would not wear it. This is my one-time experience and am going to return 2 out of 3 items. Will see if they stay true to their word for returns (and possibly do an update). One pro is really fast next-day delivery over a certain price. It's pretty hit and miss with online shopping so only go for clothes that really look good on the model.

Approximate cost: $65

So disappointed with these guys - they don't keep their word on returns. Really not worth shopping online.

I missed the 100 day window, contacted the ICONIC to explain the suituation. I contacted customer service and they were incredibly friendly and said under the circumstances they would refund anyway. Deborrah even sent out a new return label for me.

I packaged it up, sent it in and then received an email refusing the return because it'd gone over a 100 days. I sent in a comprehensive reply including the reference numbers of the relevant conversations and the response I got, and I quote: "Sorry to say but we can no longer accept this items for return."

That's it, one line, and refusing to honour their promise already made to a customer. It'd be one thing if they had refused in the first instance but this is frankly ridiculous and quite rude.

The Iconic is a great name for this business!
They have a great range of brands, some of which are otherwise hard to find in Australia. A great store.

I head over to the Iconic web site when ever I have some spare cash! They have super fast delivery also!

I made my first purchase on The Iconic yesterday and I couldn't be happier! Delivery was made in less than 24 hours (and I don't live in Sydney), the clothes (3 tops) were exactly as advertised and are also good quality. Each one was wrapped individually and very neatly, they were gorgeous and exactly what I wanted.
Needless to say I'll be a loyal customer from now on, in fact I placed another order tonight!

Approximate cost: $63

I'm an addict! Browse through a massive selection of clothing, buy as many as take your fancy, pay and it is delivered within a couple of days (for free). Try them on, decide which ones you want to keep and return what you don't want for free. Risk-free!

Great and easy place to shop online. Wide range in fabrics and clothing choices for men, women and kids. Great gift options for friends and family because of free returns.

Many great fashionable clothes at amazing prices that are a lot cheaper than in stores. Its great that they have clothing for women, men and kids to make shopping easier.

The best thing is that the Iconic do free returns.
Stocking some of Australia's best brands, you can buy something that looks gorgeous online knowing that you won't pay the price if it's too big, small or just plain ugly when it arrives.

I wish they stocked a few more things that I would like to buy, because I'm sick of making expensive returns to other online retailers.

I would recommend them above every online retailer that doesn't have such fair policies, because they give you complete freedom as you'd have if you bought the item instore!

I just bought of shoes and got it the next day. They're super reliable with shipping and delivery. Really easy payment options and heaps of styles. 3 hours shipping option is amazing. I will continue to buy things from Iconic because they always have some sort of promotion going on.

Great quality items at decent prices. They always have promotions going on so I never pay full price. Watch out for their overnight delivery though. I once purchased something for an event the next night, unfortunately I didn't get it until 2 days later. Customer service was great through, they gave me a $10 voucher for next time. Overall a good place to shop online with a huge variety.

Ordered quite a large order from them last week. Couldn't be happier. I am still amazed at the delivery speed, how do they do that!? The returns policy put me at ease as well. You really happy nothing to loose, except your money ;)

Approximate cost: $70

have a look around there are always coupons and promotional codes available.

I bought some leggings and a few dresses. all good quality and fairly cheap prices.

delivery was quick even to western australia + they offer free returns.

Approximate cost: $15

Just had my first purchase on The Iconic delivered and I will be back. The search function is excellent and delivery of my order was super fast. Great range and good pricing. Good returns policy (100 days) and free shipping - pretty much risk-free.

The Iconic was my first real foray into online shopping - and what a great experience it was. Delivery is extremely efficient - it only took two business days for my purchases to be delivered.

With free shipping combined with their competitive prices, value for money is excellent.

So far the quality of my purchases more than lives up to their description on the website, and their customer service is prompt and friendly.

I definitely recommend this wonderful site to anyone considering shopping online.

I have signed for their newsletters to find out of their special offers. Although I have not purchased anything as yet, I tend to see good bargains to be had.

Free shipping is very appealing thing about online shopping.

This website is really expensive, but it makes up for it with great shipping options, just what I needed for an event the next day. There is a wide variety of clothes, so if price isn't an issue, this is the site for you.

This is a fantastic online store that offers all the big brands that you are familiar with. It offers exceptional customer service, unlike many shops today. I now understand why people shop online, not because it is cheaper, but because the shopping experience is better. Keep up the good work!

Bought a couple things from Iconic over the past few months and was generally pleased however my issue is with their refunds. I found I had to chase up my refund which they were very slow to process. Not happy about that at all. I will think twice before shopping with them again.

The brands on offer from The Iconic are fantastic. Offering a wide range of brands all in the one place

Real good promotion codes at the moment, first time buyer so started off small with a belt, arrived quickly and well wrapped.
They stock nice brands, can't wait till they get a few more. A few things are overpriced but will happily use in future.

Really good. I saw it on the ads and I thought I would give it a go. I'm so glad I did I got the cutest new outfit, and it was all really good quality too.