First of all, it's so much fun designing the pet tag. The customization process is straight forward and there's so much you can do with the design. I was especially impressed with their great customer service. After I received my order, I told them I was not satisfied with a minor detail (due to my poor choice of fonts); they quickly reprocessed my order and sent me the amended product. The shipping was quick, too. I received the tag within 3 days after I placed my order. I am very happy with the quality of the product and how the design turned out. A+ service! Highly recommended!