This is the shop owned by the ABA (Australian Breastfeeding Association) and has a lot of their (very useful) resources and products.

I could find maternity/nursing bras and clothes that actually FIT! The staff were very accommodating and helpful, and will fit you either during your pregnancy or afterwards. This is important as fitting maternity bras can be tricky. They carry a great range of nicer looking bras in large cup sizes, and the prices no higher than most other places. I also got quite a few good deals at their end-of-season sales.

They also carry maternity/nursing wear fit to wear to work in a professional setting! This is unusual for maternity/nursing wear, and I loved being able to actually try it on, as opposed to buying "blind" online.

They also have baby carriers, bibs, milk storing freezer trays, breast pads and lots of interesting and hard-to-find little bits and pieces for babies and breastfeeding.

They also have a lot of parenting/breastfeeding advice books and pamphlets for as little as $5 per topic, and they rent out breast pumps! What more could you possibly want??

As a member of the ABA I was keen to support their store, so ordered a range of things over their website, but they were never delivered. Staff were very unsympathetic and very quick to blame Aust Post - even though there was a discrepancy in their dispatch email which may have pointed to an error at their end. They were also keen to point out that they recommend postal insurance for orders over $100 (although their website puts it at $200 and when I was ordering it didn't give me an option).
Also, Aust Post recommended they put in a compensation claim for the lost goods, as apparently Mothers Direct have proof of postage, but they have refused to help me by filling out the form - even though I've offered to provide it to them.
So don't expect too much in the way of service if things go wrong.

I had Mothers Direct recommended to me by various people for maternity bras, but to be honest, found their range very disappointing. I was afraid of ending up in something ugly and frumpy and this is exactly what I found there. The fitter was also quite old fashioned and didn't listen to my needs in terms of feeling good in the bra I was wearing. They didn't have much at all that I would consider flattering and certainly nothing in my size (which is a very standard size!). I also found their prices quite a bit higher than other lingerie stores and online sites.

I have been able to obtain products here that I could not locate anywhere else except online, including maternity bras in larger cup sizes. It was so nice to be able to try on the bras in the store rather than sending them back and forth to an online store until I got the size right! The service was wonderful and staff know what they're talking about. Prices were generally RRP, similar to other locations.

As a new mum I visited the Breastfeeding Association's Shop many times. The staff were very friendly and helpful and if you're looking for snazzy maternity/nursing bras this is the place to go! I bought some great breastfeeding tops here as well. Great range of books and baby carriers etc for mums and dads. You also get a 10% discount if you're a member of the Australian Breastfeeding Association.

This is the store for the Australian Breastfeeding Association. Its the best one-stop-shop for all of your breastfeeding needs - clothes, bras, aids, pumps, weaning tools etc.

Their prices are about the same as you'll find anywhere, but its nice to find everything in the one place. You can also shop online.